Culturally Smart Sales: Accelerate Domestic and Global Market Growth

A keynote/training by Joy Chen for domestic and global sales leaders and teams

"Culturally Smart Sales: Accelerate Domestic and Global Market Growth" with Joy Chen


Joy Chen offers this topic as a dynamic keynote, an engaging half-day workshop, or a comprehensive training program, backed by her skilled team at the Multicultural Leadership Institute. All programs available both in-person and online.

Keynote Description:

In an era marked by rapidly changing market dynamics and the increasing importance of cultural intelligence, the ability to extend sales reach beyond familiar territories is more crucial than ever. This evolving landscape demands not just tactical sales flexibility but a profound understanding of diverse cultural contexts to forge authentic connections with clients globally and domestically.

Joy Chen, with her remarkable trajectory from Deputy Mayor of Los Angeles to a sought-after executive recruiter for Fortune 500 companies, brings a wealth of expertise in intercultural engagement and sales persuasion. Her far-reaching influence in leadership development worldwide establishes her as a leading voice in cross-cultural communication and sales growth.

Keynote Highlights:

  • Decoding Cultural Influences: Dive deep into the intricacies of cultural and social dynamics. Gain a nuanced understanding of the hidden forces shaping effective cross-cultural sales interactions.
  • Engaging Clients of All Backgrounds: Develop the skill to seamlessly shift perspectives and behaviors, enhancing your ability to connect with, inspire, and influence a diverse client base. Learn cutting-edge communication techniques to build trust in varied business contexts.
  • Adapting Sales Strategies for Emerging Markets: Refine your sales approach with adaptable, culture-aware strategies. Leverage deep cultural insights to swiftly adapt to changing market landscapes, ensuring a successful entry into new and growing market segments.

"Culturally Smart Sales" is more than just a learning experience; it's a transformational journey designed to empower sales teams to excel in both global and domestic markets. Engage in this dynamic program with Joy Chen and take a significant step towards achieving unparalleled success in market expansion.

Joy Chen keynote speaker bio photo
About your speaker

Joy Chen 陈愉

A master strategist in cross-cultural market engagement

Joy Chen is CEO of the Multicultural Leadership Institute and a trailblazer in integrating cultural intelligence into leadership, enhancing global competitiveness and innovation. Her journey from Deputy Mayor of Los Angeles to executive recruiter for Fortune 500 leaders has equipped her with unparalleled leadership acumen, blending practical experience with cultural and psychological insights to empower today's sales leaders and teams.

As Deputy Mayor of Los Angeles, Joy led economic and workforce development for a culturally diverse city whose workforce speaks 90+ languages. Transitioning executive search, Joy joined Heidrick & Struggles and over seven years recruited Fortune 500 CEOs and Board members across North America, Europe, and Asia.


Joy's pivot to leadership training was serendipitous, ignited by the viral acclaim of her leadership blog in China. She catapulted to prominence as an acclaimed author and keynote speaker, and established global leadership training organizations that have served millions in Asia and the Americas. Her cross-cultural leadership has garnered features in media including the Wall Street Journal, Financial Times, The Economist, CNN and Vogue China.


Joy’s presentations are catalysts for change, empowering teams to foster connections and effectively engage and motivate clients from all backgrounds and viewpoints. With Joy Chen leading the way, your sales team is not just reaching targets – you are redefining the standards of success in diverse markets.

Trusted by:
Mercedes logoGenentech logoPIMCO logoLinkedIn logoVanguard logoShell logoMedtronic logoP&G logoSHRM logoGeneral Motors logoNASA logoAlixPartners logoAmerican Family Insurance logoCummins logo

Watch Joy in Action

Voices of Success

"Joy is captivating! She brings a unique blend of cutting-edge research, real-life stories and practical insights. I’d recommend her as a leadership speaker for any convention."

Ngan Nguyen
Senior Vice President

"Joy connects deeply with the hearts and minds of every audience member, inspiring and equipping us all to stronger leadership."

Mia Newell
Director

"Joy Chen is a strong and clear voice onstage. Her thought leadership is grounded in research and lived experience that makes for a compelling (and often, humorous!) listen. Her tailored content has propelled thousands of learners. The Multicultural Institute is a must-have resource for those committed to the development of leaders."

Angela Cheng-Cimini
Chief Human Resources Officer

"Before this course, I never really knew where to start unraveling my own invisible barriers to advancement. Through this course, I’ve found my roadmap. Now, I can confidently take back control and drive my career."

Peter Yo
Vice President

"I’ve done a ton of leadership training, seen many courses that rehash the same ideas, or are less actionable, or really long. Joy’s lessons are novel, and they cut to the chase, giving us only what we need to know. I’m super grateful for that."

Lian Huang
Senior Counsel

"Joy's program helps us to unlock the competencies we need to advance our careers, and to connect with other rising Asian leaders, so that we can uplift one another and others alongside us."

Brian Pang
Development Director

"The program provided me knowledge of roadblocks that I didn’t know existed, and that I can now overcome by being purposeful with my actions."

Heather Hansen
Global Consultant

"The program contains practical advice and tools we can use to succeed in corporate America. All are specific to the AAPI community and backed by research and data. It is really great!"

Helen Ahn
Associate Director

"This course made a huge difference in how I approach work. I’ve been sharing the techniques and lessons with coworkers who would find them useful."

Hedi Cho
Supervisor

"I highly recommend the Asian Leadership Accelerator by Joy. It was filled with incredible API-tailored knowledge and many helpful takeaways. I found so much value in the cohort interaction."

Bernice Chao
Creative Lead

Engage with the Future of Sales Leadership:

Ready to transform your sales approach for the modern, culturally diverse marketplace? Discover the game-changing impact of Joy Chen's insights. Fill out the form below to start your journey in mastering culturally smart sales strategies.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.